By e-commerce founders, for e-commerce founders

Astrel, your AI-powered copilot, was born out of frustration. When we were scaling our brand from zero to a multi-seven-figure business, we kept hitting the same wall: scattered data, endless spreadsheets, and no clear way to see what was driving our success or holding us back.

Managing data across disparate platforms, tracking marketing efficiency, and pinpointing our profitability felt like chaos. We knew there had to be a better way, which inspired Astrel. After co-founding and growing the luxury jewelry brand 7879, we set out to build the tool we wished we’d had all along. We envisioned a smarter, simpler way to unify data and turn it into actionable insights.

Astrel is created by e-commerce founders for e-commerce founders. It’s built to alleviate the frustration of scaling a business. It leverages artificial intelligence to empower you with the clarity and confidence to make smarter decisions every step of the way.

Our vision for Astrel

Gain confidence through data clarity

Our driving mission is to turn your scattered data into actionable insights. Astrel unifies information from disconnected platforms into one transparent view, allowing you to make decisions without second-guessing the numbers. Say goodbye to silos and blind spots that slow you down; say hello to analysis you can act on.

But we don’t stop at clarity. Astrel keeps you one step ahead by transforming raw data into the foundation for smarter growth. From identifying hidden opportunities to addressing inefficiencies, we give you the power to confidently take control of your e-commerce strategy.

Put profitability at the heart of your business

Astrel isn’t interested in vanity metrics. Instead, we focus on what really drives your business forward—a clear, comprehensive view of your costs, revenue, and customer behavior. By highlighting profit drivers, Astrel helps you spot opportunities, optimize margins, and achieve sustainable growth.

Our platform compiles complex financial reports into accessible intelligence, providing a real-time understanding of what works and what doesn’t. Whether you’re fine-tuning pricing, managing campaigns, or evaluating product performance, Astrel gives you the tools to make profitability the core of your decisions.

Plan ahead with forecasting and alerts

Astrel’s forecasting tools don’t just predict the future—they prepare you for it. By analyzing all your business’s data in one place, we help you anticipate sales trends and seasonal demand, and set realistic financial projections. With this forward-looking approach, you can adjust your workflow proactively rather than reactively.

Our real-time alerts ensure you never miss a beat. From unexpected sales spikes to cost anomalies, Astrel notifies you of key changes, enabling you to respond quickly and stay agile. No matter the challenge, our tools keep your business ahead of the curve.

Leverage AI to scale your business

Astrel’s AI Copilot is more than a feature—it’s your trusted partner in data-driven decision-making. Designed to understand your unique business needs, it uncovers opportunities, flags risks, and recommends targeted actions that align with your goals.

With Astrel’s AI on your side, you’ll find new ways to optimize marketing, streamline operations, and scale efficiently. Best of all, it’s built to be intuitive and speak in plain English, so you can focus on what matters most—innovating and growing your business without the technical headaches.

Make decisions that drive success

Work with Astrel and gain the insights you need to drive profitability, optimize marketing, and make data-backed decisions. Stay ahead of the competition—get started today!

Make decisions that drive success

Work with Astrel and gain the insights you need to drive profitability, optimize marketing, and make data-backed decisions. Stay ahead of the competition—get started today!

Make decisions that drive success

Work with Astrel and gain the insights you need to drive profitability, optimize marketing, and make data-backed decisions. Stay ahead of the competition—get started today!